Argument: Diners want blissful ignorance without calorie counts
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Jacob Sullum. "Are you sure you want fries with that?" Reason. August 20, 2008: "What about the consumer's right not to know? The same research that supporters of menu mandates like to cite indicates that most consumers prefer to avoid calorie counts, enjoying their food in blissful ignorance. There's a difference between informing people and nagging them."
"Calorie Count Menu Takes Fun Out Of Dining" Londonist. June 22, 2009: "London restaurant chain The Real Greek has become the first in Britain to follow our didactic Government's latest anti-obesity programme, by displaying calorie information for all their dishes. Perhaps unsurprisingly, being a Greek restaurant, the meals are a little heavy, calorie wise: those planning on ordering, say, the taramasalata may have their enjoyment of the dish curtailed when they notice it packs in 805 kcals. And the well-seasoned taste of that bifteki souvlaki can only be enhanced by the knowledge that you're munching your way to an extra 545 kcals around the midriff. Sure, a lot of us could stand to lose a few pounds, but is making us feel guilty the best way of going about it? Guess we'll just nibble through a bag of salad instead and keep up with our alternative fitness regime like good, thin people."
Jordan Zack, a customer in California, told Team Sugar in 2009: "You don't want to know the calories on any day, especially not on your birthday. I just want to enjoy my food."